Young Guru is someone who has been very much against the rise of AI music. Overall, he is not the only person to be against it. AI music can be quite dangerous to art forms as a whole. Although some fans find it fascinating, others see it as a disgusting new technology. Now, we have non-consensual collaborations between artists who would never work together. Moreover, artists who have passed away are now being placed into new songs they would have never done.
However, producers like Timbaland are trying to monetize AI music and commercialize it for the future. Young Guru even warned Timbaland about this, saying “@timbaland I love you my brother. You know I do. But this ain’t it!!! This is dangerous and at a basic level it’s corny!! I will be on the side of the Luddites.” Subsequently, Guru has since spoken with Okayplayer on his thoughts about AI. In the interview, he spoke about Biggie specifically and how these songs can tarnish his legacy.
Young Guru Speaks
Artist Young Guru speaks onstage at The 2020 NAMM Show on January 17, 2020 in Anaheim, California. (Photo by Jerod Harris/Getty Images for NAMM)
“When you take Big’s voice and you have him saying things that he would have never said, or it’s your interpretation or some other writer’s interpretation of what you think Big would have said, this kind of violates him and his legacy,” Young Guru explained. “How do you think his daughter felt? How do you think CJ felt hearing their dad’s voice? Do you think Faith feels? How do you think Big’s mom feels? They’re not getting paid from any of these things that are being put out.”
Overall, it is very easy to see how someone could feel this way. Quite frankly, AI music is something that takes the heart and soul out of art. However, with art being treated as a commodity, it’s not surprising this ended up happening. Let us know what you think of Young Guru’s comments, down below. Additionally, stay tuned to HNHH for more news from the music world.