“Don’t” re-enters Hot Rock & Alternative Songs — where older songs are eligible to appear if in the list’s top half and with a meaningful reason for their return — at No. 19. It also revisits Hot Alternative Songs at No. 17. The new charting success of “Don’t” comes after the song was featured in an ad for Meta, Facebook’s parent company, that aired during the Super Bowl Feb. 13. In the game, the Los Angeles Rams defeated the Cincinnati Bengals.
In the Feb. 11-17 tracking week, the song earned 2.1 million U.S. streams, a 4% boost, and sold 800 downloads, up 96%, according to MRC Data. A staple of classic hits and adult radio, it also drew 5.1 million in airplay audience among the 1,300 stations that report to Billboard‘s Radio Songs chart, largely consistent with its typical weekly radio play.
The song previously reached Hot Rock & Alternative Songs a year ago, with a peak of No. 14 on May 8, 2021, its return then owed to a 69-cent sales pricing on iTunes alongside other songs featured prominently in movies.
The song was originally released on the soundtrack to the revered 1985 box office hit The Breakfast Club and crowned the Hot 100 for a week that May. It also led the Mainstream Rock Airplay tally for three weeks in its original run, marking the first of six top 10s for the Scottish band.