Panini And Reebok Kick Off Forthcoming Collaboration With A 1-Of-100 Question For Friends & Family

The sneaker community and the basketball card community share a lot of similarities. Both industries really began to grow from the 1980s, each breeding a cult following that have become fixtures in the mainstream of pop culture and commodities. The thrill of the hunt followed by the feeling of acquiring that *one* pair is a shared experience that both groups can relate to, and it all comes together with this official partnership between Reebok and Panini — two authorities in their respective industries.

To officially kick off this mammoth collaboration, Reebok has created 100 pairs of a highly exclusive Friends & Family “Blue Dazzle Prism” edition of the Question. Dressed in a metallic finished powder blue and gold to recall a Player Exclusive worn by AI in 2007, this Question features metal fixtures on the Reebok vector logo on the upper, the Panini logo on the heel as well as the on the lace eyelets, and customized insoles. Each of the 100 pairs come packaged with individually numbered trading cards officially issued by Panini.

One of the 100 pairs were gifted directly to Allen Iverson, who to this day is still overcome with the joy of seeing an incredible pair of shoes for the first time.

While these will not release to the public, this limited edition sneaker is a preview of what’s to come from the Reebok x Panini partnership.