Warner Music Nashville has teamed with Atlantic Records and Bad Realm Records to bring singer-songwriter Breland
to the WMN roster.
Breland is in the top 15 on Billboard‘s Country Airplay chart with his feature on Dierks Bentley’s single “Beers on Me” with HARDY, and will debut his new song “Praise The Lord” at the 57th annual ACM Awards on March 7. Breland is the second country artist to be recognized as part of Amazon Music’s Breakthrough Artist program. He’s on the road opening shows for Russell Dickerson.
He becomes the latest in a long line of acts that pop divisions are partnering with their Nashville counterparts to work and vice versa. WMN and Warner Records’ pop division already work together on Gabby Barrett and Dan + Shay to garner pop airplay on certain releases. Universal Music Group Nashville and UMG’s Interscope partnered on Kacey Musgraves’ latest album, Star-crossed
. Sony Music Nashville has teamed with RCA Records to promote several acts including Tenille Townes and Kane Brown
, who has released songs with several acts on RCA’s pop roster, including Khalid and H.E.R.
In 2019, Breland earned a viral hit with “My Truck,” which gained traction on TikTok and reached No. 1 on Spotify’s Global Viral 50 chart. The song also crossed over onto Billboard‘s Hot 100 chart and was certified platinum by the RIAA. Since releasing “My Truck,” thanks to his musical blend of country, pop, trap, hip-hop and bluegrass elements, Breland has become an in-demand collaborator, working with artists including Keith Urban (“Throw It Back” “Out The Cage”), Sam Hunt (a remix of “My Truck”), Mickey Guyton (“Cross Country”), Nelly and Blanco Brown (“High Horse”), Tiera (“Miles”), Gary LeVox (“All I See”) and more.
In 2020, Breland released both a self-titled project, as well as the two-song EP Rage and Sorrow in recognition of Juneteenth. Last year, he inked a publishing deal with Reservoir, made his Grand Ole Opry debut performance, and opened for Deana Carter at the Ryman Auditorium.
“We couldn’t be more excited to partner with Warner Music Nashville on the next phase of Breland’s meteoric career,” said president of Atlantic Records West Coast, Kevin Weaver, in a statement. “It’s a privilege for Atlantic and Breland to join forces with our sister company in Nashville as we continue to introduce Breland’s unique cross-country sound and style around the globe.”
“It’s been so exciting to watch him change the game in this genre and we’re beyond proud to join forces with him as he continues to break down barriers for the next generation of Nashville artists,” added Warner Music Nashville chairman/CEO John Esposito.