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Social Promotions That Engage Fans!!!

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Grow and engage your audience with social promotions. Integrate multiple channels for maximum exposure and engagement. Leverage the latest social channels including Facebook, YouTube, mobile and web.

With the help of social media marketing you will create a gateway for your business. Every piece of information in your website will increase your opportunity of acquiring new customers. Social media marketing is an effective melting pot that has people with different behaviors, backgrounds and requirements. When you design social media profiles, you must keep all these “Different” people in mind.

As your brand’s online visibility increases, it will gain more chances for conversion! With every video, image or article, your site’s traffic will increase. Social media introduces a “humanization” factor to marketing strategies. When a company interacts using comments, statuses and effective content, it personifies the entire brand. And, most people love to interact and connect with other “people”, over brands or companies. Nearly 65% of social media marketers have experienced a sudden development in relationships and positive sales results.

Why does your Brand need Social Media Marketing?

Do you know businesses that spend 6 to 10 hours every week, trying to boost brand sales, traffic and recognition? Do you know businesses that don’t spend a penny on marketing? You read it absolutely right! More than 90% of social media marketers don’t spend more than 1500 USD per month to improve their company’s virtual exposure. They integrate social networks into their marketing strategies. This results in cost-effective changes and introduces phenomenal sales opportunities. Even before you realize, social media marketing will become a key component of your strategies.

With this being said, there are some marketers, who have no clue about social media platforms or its effectiveness! Around 96% of these professionals want to participate. However, 85% of them are unclear with the tools and methods. This article is for professionals who have not understood the charm behind social media marketing tools. Here, you will read about the inherent qualities of social media marketing.

Using Social Media to Promote Your Business

The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer-to-consumer communications has been greatly magnified in the marketplace.

Facebook

Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page.

Ask customers to share pictures on your Facebook page that show them using their favorite product that they bought from your website.

Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view. Subscribers can be customers, vendors, and anyone else who is interested in seeing your public posts — just as they would on a business page.

Twitter

Use Twitter to tweet interesting or unusual facts about your business or products and provide a link to that product page on your site.

Send out short tips via Twitter on how to use your services or products.

Follow customers and vendors as well as influential bloggers, journalists, industry analysts, and others with a large following and significant influence on your business or industry.

Use promoted tweets and Twitter cards as inexpensive ways to advertise your products in Twitter.

Get more visibility by tweeting pictures and videos related to you or your business to your followers.

YouTube

Create a YouTube channel for your online business, regularly add fun and useful videos, and then encourage customers to view and share your videos with others.

Launch a video contest: Ask customers to create short videos of how they use your product or service and post them to YouTube, and then let other customers vote on their favorites.

Every week, post a short (two minutes or less) video of yourself offering tips for your customers, such as demonstrating how to use a product that you sell.

Ask customers to submit video testimonials and post them on your YouTube channel.

LinkedIn

Create a LinkedIn profile and add links to your website: Update your profile with new links, product reviews, books or articles that you are reading, or other information so that this information appears to all the people in your network.

Join LinkedIn groups that may be popular with many of your customers, and frequently post questions or comments related to the products or services you offer.

Ask your customers as well as vendors and other business associates in your network to provide a recommendation for you or your business in LinkedIn.

Add brochures, PDFs, SlideShare and PowerPoint presentations, and videos to your profile under the Summary section to provide interesting content that anyone viewing your profile can download or share.

Pinterest

Set up a Pinterest profile for your business, creating one or more Pinterest boards with themes or product interests related to your business.

Add the Pin It button to your website pages so that visitors to your website can pin, or post, product images from your site to Pinterest.

When pinning an image to a board in Pinterest, add a short text description to provide additional information and interest.

Pin videos to your boards. This underused Pinterest opportunity can generate lots of views and shared pins.

Hold a pinning contest on your website by encouraging customers to pin an image of one of your products to their Pinterest boards. Offer a small prize to either a random pinner, or the pin that has the most re-pins.

1. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

2. More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

3. Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.

Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

4. Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.

Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.

People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.

5. Better Customer Satisfaction

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

customer on social media

Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

6. Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history -– and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

7. More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

8. Cost-Effective

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

9. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

 

It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers. As mentioned, ask people relevant to your business to “like” and “share” your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.

There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.